My career is built on understanding sport from the inside — not only as action, but as belief, struggle, and the moments that define it.

I am a professional sports photographer with over two decades of experience behind the lens.My work has been recognized by the International Sports Press Association, ranking me among the top 15 sports photographers in the world — an acknowledgment given by peers within the profession.

I am the founder of LAP.bg, Bulgaria’s leading sports photography agency, and the only Bulgarian photographer with permanent accreditation to cover Formula 1. Over the years, I have covered the Olympic Games, the Ryder Cup, and numerous world-class sporting events at the highest level.

My work has been exhibited publicly and recognized for its honest and impactful approach to sport — telling the stories of athletes in moments of extreme pressure and deep emotion. I have documented historic moments across football, motorsport, tennis, golf, and many other disciplines, and my images continue to resonate both in Bulgaria and internationally. My work has also received state recognition — a certificate awarded by the President of the Republic of Bulgaria for exceptional contribution to sports journalism, impartial coverage, and the preservation of Bulgaria’s sporting legacy.

Lubomir Asenov smiling and holding a large camera lens on a tripod, standing outdoors near a marina with boats and high-rise buildings in the background.

I work with brands, teams, and individuals who understand the value of trust, precision, and long-term vision. Every project is approached with focus, respect for the story, and a clear understanding of what needs to be delivered.

From single assignments to long-term collaborations, my work is built on experience at the highest level, consistency under pressure, and uncompromising quality. If the work matters, it deserves to be done properly.

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